[Conference paper reporting a study in which web pages were evaluated by several participants. Participants were given certain tasks to perform on the web sites, participants then graded the web sites according to cultural criteria. Researchers used Hofstede’s masculinity cultural dimension to categorize the web sites after they were graded by participants.
The research looks at web site design in general and uses only one of Hofstede’s cultural dimensions. Concludes that culture is important factor in the process of web site design. Results of cultural influence were manifested through the web site designs that were examined.
This is a fairly good study, though the report could be better organized.]
- Hofstede, G. (1997) Cultures and organizations: Software of the mind. New York: McGraw-Hill.